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售價:1254  |
詳細資料ISBN：9781292157597 規格：平裝 / 653頁 / 普通級/ 單色印刷 / 7版 出版地：台灣 內容簡介 INTRODUCTION TO HOSPITALITY, SEVENTH EDITION, FOCUSES ON HOSPITALITY OPERATIONS WHILE OFFERING A BROAD, COMPREHENSIVE VIEW OF THE WORLD’S LARGEST INDUSTRY. THE TEXT IS ORGANIZED INTO FOUR SECTIONS: HOSPITALITY AND LODGING; BEVERAGES, RESTAURANTS, AND MANAGED SERVICES; TOURISM, RECREATION, ATTRACTIONS, CLUBS, AND GAMING; AND ASSEMBLIES, EVENTS, ATTRACTIONS, LEADERSHIP, AND MANAGEMENT. EACH SECTION INCLUDES REAL-WORLD PROFILES, FIRST-HAND ACCOUNTS, AND ENGAGING CASE STUDIES TO HELP READERS CONNECT WITH THE MATERIAL AND FOSTER AN APPRECIATION OF THE INDUSTRY’S UNIQUE ENTHUSIASM AND PASSION. NEW PHOTOS, PAGE LAYOUTS, AND HANDS-ON EXAMPLES HELP STUDENTS UNDERSTAND THE HOW-TO ASPECTS OF TODAY’S HOSPITALITY INDUSTRY. UPDATED TO REFLECT TODAY’S TRENDS AND REALITIES, THE SEVENTH EDITION CONTAINS NEW COVERAGE OF SPAS, UPDATED AND NEW CORPORATE PROFILES, SALARY INFORMATION, HOSPITALITY-RELATED TECHNOLOGIES, AND MORE! |
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